TRANXFER / Necsia Spinoff& Iris VC

INNOVATION & GLOBAL SALES DIRECTOR 

May 2020 – ongoing  Tranxfer is a SAAS company which works in the cybersecurity field and specially involved with bank, insurance and utilities clients. The company was founded 5 years ago, and now after closing an investement of 1 million the next goal is to grow in sales, build new functionalities for the product and  start operating like a bigger  an mature company and not so much a startup. Here is where my role was considered and I am now in charge of the Mkt & inline sales department, Offline sales & Paternishps departments and Innovation  for the product focused on new technologies trends, business research and in constant contact with CISOs, CIOs and CTOs. 

PLAIN CONCEPTS / MICROSOFT TECHNOLOGIES

INNOVATION BUSINESS SOLUTIONS – SALES & BUSINESS DEV. MANAGER

January 2018 – May 2020 I work for the sales global strategy, developing new business based in software projects, focused in innovation and uses of new technologies. B2B Sales and project management for digital transformation and enterprise for large accounts and enterprise. Industry 4.0, health and retail. Based and supported by Microsoft corporation, the company was founded by Microsoft MVPs in Seattle. I work closely with: Azure Microsoft, Artificial intelligence, Machine learning, Data analysis, Augmented reality) I find the opportunity, develop innovation talks, approach IT MANAGERS, CTOs, CIOs and CEOs for sales approach and develop partnerships and long professional relationships with companies. After proposal, I manage the project between client and technical team (timings, budget, quality, negotiations and sales) International company – 13Mill invoicing – +250 employees.

KLEIN GROUP

DIGITAL TRANSFORMATION DIRECTOR & BUSINESS STRATEGIST 

sept 2017-  January 2018 My role was to lead and provide the strategy and plan for the Digital transformation of this chemical company in the industrial field. (Sale of cosmetic product B2B And B2C). I was leading commercial department with a team of 5 sales professionals.  Online and offline global strategy &  the implemention new channels of communication for departments and the management and optimization of business processes of the company. Diversifying risk and crosselling,  introducing also new services & business units working throughout innovation and agile sales methodology. In charge of International exports and projects. Product manager for the creation of new products for sale on the B2C line. 

BWISE SYSTEMS – My start up

CEO & FOUNDER (Acquired by Telco Competitor)

 2016 –2018- Project developed for an investor group and acquired by a competitor after the growth as part of the strategy. I founded the company, setting the bases and creating everything, starting from the business model, prototype, MPV, Product development and design, business development, training and management of the sales team, creation of processes, negotiation of suppliers and technical team. Reporting to investors. (1-10 employees) – Public financing 250k and private investement) – Merged with telco competitor. Saas product based in networks, wifi and beacons (hardware and software)

BSMART IoT

INNOVATION MANAGER & HEAD OF BUSINESS DEVELOPMENT 

Interim management (after merging startup) My role in this company has been introducing innovation and new methodologies in B2B sales for more effective Business development (new procedures and stetting goals). Innovation in B2B sales strategy, agiles sales and coaching to the CEO which had a technical background.  CMO & Product design / Product owner working with team of engineers and developers. Telecommunication and technology services at IoT Industrial Sector. B’Smart captures any KPI in the field whether it be temperature, GPS coordinates, pressure,or acceleration, and takes it to the cloud in real time. 

LeanStartup.store 

CEO & FOUNDER 

2016- ongoing.  This is my personal project, where i can share my passion for concept ideas, sales and innovation by helping start ups and entepreneurs with: 
Talks, classes and workshops about: Agile Sales B2B, New Technologies & Innovation, Business management, Startups & Agile Business Sprints, Start up’s Kick off Coaching, Workshops & Talks  I collaborate with tech organizations and business schools with classes & workshops focused on lean procedures to scale-up processes and improve sales. 
Passionate about turning ideas into profitable projects and finding new approaches to problem-solving.
I am always up for helping startups & entrepreneurs develop their businesses.

ON HOTEL TECH – Investement Group

GENERAL MANAGER (Acquired Only Apartments)

2016- 2018– Saas for hotel industry (embeed system in tablet for check in and check out processes). I developed the business model and product design, I was in charge of growth of the start up. Acquired by only-apartments It’s actually present in the stock market (MAB). I Enjoyed a lot of being a product owner here and repositioning the Ctytab project (Which wasn’t working good). The New Start up developed for TBD Group (Qrenta) investing group of technology companies. Generator of Startup, we give strategy to start ups and we convert them into good assets that can be quoted in stock with the aim of capitalizing them and that can continue with their growth, expansion and business development. Only apartments (Cerbium S.L.) has been in the stock market for the last 3 years.

B’WIRELESS

PRODUCT MANAGER & SALES INNOVATION

Interim management (after merging startup)  CMO at Bwireless (Telecommunications services and technologies)
Marketing and Product Design / Product owner working with a team of engineers and developers. Proximity technologies and wifi services for retail. Helping wth the B2B sales strategy and merging of the previous customers to the new systems and technology.

INVESTMENT GROUP IN CHARGE OF MY STARTUPS

VENTURE CO. TBD BIG DATA / HASTEN GROUP

BUSINESS STRATEGIST. PROJECT & PRODUCT MANAGER 

2016-2017–TBD Hasten Group / Barcelona, Spain. Systems, applications and technological products. Marketing and strategy for companies and startups. Software design, Data analysis (from big data to small data) tools for marketing. Proximity technologies, networks and systems. Development of start ups and project management (Strategy, processes, mkt, business development) Team management and budget.  Management of teams, processes and operations. The 2 startups developed my me as a CEO were: Bwise Systems and OnHotelTech, described before. 

SO CONNECT / SOWIFI GROUP – KAM

KEY ACCOUNT MANAGER & PRODUCT OWNER, COO

2013- 2016-SOWIFI Group. SAAS, wifi and hardware. Developing the startegy of the spanish market and key account sales for positioning of the company in this new market. Business development in target areas, KAM, Product owner for some parts and features of the SAAS system and optimization of internal processes based on improvements in the functions of the dashboard / back office system, Mkt and digital, management and training of LATAM and commercial distributors/ resellers for the Spanish subsidiary of the Dutch multinational. The company achieved a big increase in sales and reduced the backoffice time/cost waste due to improvement of processes in systems and payment processes and methods. From 0 customers to 3k in 3 years. BIG SUCCESS STORY for a time, I left because the company sold a part to investment group priorities changed and the systems started losing quality, I lost trust in the project and motivation since my customers weren’t satisfied anymore and the level of technical incidences were so high that i couldn’t do my job anymore. 

EBCOM

CEO & FOUNDER 

2010-2014-Strategic mkt consulting & commercial innovation, mainly in charge of digital startegy and web for companies,  startups, internet processes optimization. Design of digital projects, software and UX. Acceleration of sales plans. Implementation of tools and technologies to improve processes, marketing and equipment management. Agile methodologies. 5 people in my team and over 30 clients. The main problem was services weren’t very scalable and everytime clients could find more tools which did our job ( more cheap) therefore, i decides to move myself to sowfatre and platforms which could be more scalable. 

GRUPO PUNSET PRODUCCIONES – Redes RTVE

CMO & SALES MANAGER  

2010-2013- Business development for sponsrohips, clientes and partnerships for the TV program, mainly industrial and scientific companies, research and technology which has something to explain.  REDES TVE &  EDUARD PUNSET. More than 600 TV Sessions. 

Produccion y gestion de presupuesto – REDES Y TECNOPTIMISTAS 

2010-2013-.Management of sponsorships and Marketing of Grupo Punset and Fudación Punset. Networks TVE1 (Eduardo Punset) Technoptimists. Science and technology for entertainment. Representation, management agenda and conferences of Eduardo Punset.
” Without passion there is no project ”

LLONGUERAS SHOWS

PRESS & COMMUNICATION MANAGER 

2010-2013–Llongueras Bcn.Shows. International company based in Barcelona. My role was creation of  new business unit and developing new approaches to young targets, promotions and new brand image style and shows together with Eric Llongueras managing director and re-positioning and in search of new trends and strategies to attract new targets for the brand. Press & Communications. 

Nal 3 team

KEY ACCOUNT MANAGER & DIGITAL MARKETING MANAGER 

2008-2010- Agency and MKT Consultancy Nal3Team / Key Account manager and sales development for new accounts. Managing mkt and digital strategy for the company. The focus was maintaining the customers budgets and executing all digital strategy and press releases. I had to leave the company after having a very severe traffic accident which kept me away for a long time due to my injuries. After that I decided starting my own company,  keeping me busy and transforming something sad and bad into something good and productive ( PROJECT is EBCOM – described before)

Quid

ACCOUNT MANAGER IN MARKET RESEARCH 

2007- 2008-Quid – Account manager and technical manager in market research and consumer studies and focus groups. DANONE, GALLINA BLANCA, RODI, DIOR,  DANET, DONUTS. This was my first job were i got the opportunity to understand customers preferences and start working in big teams with big accounts and imprtant companies.